Not all counter mats are created equal. While any mat can protect a countertop, a well-designed counter mat can actively drive sales and increase brand awareness. Here’s how to design custom printed counter mats that don’t just sit on the counter—but actually sell products. 1. Start With a Clear Goal Before you start designing, ask

When customers reach the counter, their attention is focused. That’s why point-of-purchase marketing is one of the most effective ways to drive sales and reinforce brand awareness. And one of the most affordable, high-impact tools for this? Custom printed counter mats. Here are the top five reasons why branded counter mats help businesses sell more