How to Design Counter Mats That Actually Sell Products
Not all counter mats are created equal. While any mat can protect a countertop, a well-designed counter mat can actively drive sales and increase brand awareness.
Here’s how to design custom printed counter mats that don’t just sit on the counter—but actually sell products.
1. Start With a Clear Goal
Before you start designing, ask yourself: What do I want this mat to achieve?
- Do you want to promote a specific product?
- Build brand recognition?
- Or educate customers about your services?
Having a clear objective will help you decide on the right images, text, and layout.
2. Use Bold, Eye-Catching Colors
Your counter mat is competing with everything else in the customer’s field of vision. High-contrast colors like navy blue and gold can grab attention while still maintaining a professional appearance.
Stick to 2–3 main colors that match your brand and make your key message pop.
3. Keep Messaging Simple & Direct
Customers only glance at a mat for a few seconds. That means your headline needs to be short, clear, and benefit-focused.
✔ “Protect Your Car—Ask About Our Premium Oil Additive!”
✔ “Buy 2, Get 1 Free—Today Only!”
Avoid long paragraphs. Instead, use one big headline, a short subhead, and a clear call-to-action.
4. Use High-Impact Visuals
Humans are visual learners. Include a high-resolution product photo, logo, or lifestyle image that reinforces your message.
Pro tip: Avoid cluttering the design with too many elements. A single powerful image works better than a collage of tiny ones.
5. Make It Functional
Want your mat to stick around? Make it useful.
- Add a printed ruler for measuring products.
- Include a calendar or quick-reference chart.
- Or even feature customer tips relevant to your industry.
When a mat is functional, businesses are more likely to keep it on their counter—extending the life of your advertising.
6. Consider Size & Placement
Where will your mat go? A standard 16″x20″ mat works well for most counters, but smaller mats may be better for cramped spaces.
Also, design with viewing angles in mind. If people will see it from above while standing, keep text large and legible.
7. Test & Update
Great marketing is never static. Rotate your designs seasonally or when running new promotions. Gather feedback from staff or customers about what grabs attention and what doesn’t.
Design That Sells
A thoughtfully designed custom counter mat doesn’t just protect surfaces—it becomes a silent salesperson at the point of purchase.
Want a free counter mat design mockup? Contact us today, and we’ll help you create a mat that actually sells.