5 Ways to Keep Customers Engaged While They Wait

Waiting at the checkout counter is inevitable—but it doesn’t have to be wasted time. That moment of waiting is the perfect opportunity to engage customers, reinforce your brand, and even drive last-minute sales.

Here are five simple ways to keep customers interested while they wait—using custom printed counter mats as your secret weapon.

1. Add Interactive Elements

Turn your counter mat into an interactive experience.

Include a QR code that links to a special discount or product demo video.
Offer loyalty program sign-ups with a quick scan.
Add a “Scan to Win” giveaway to encourage participation.

When customers engage with your mat, they’re engaging with your brand.

2. Share Helpful or Educational Content

Use your mat to educate customers about your products or services.

In a pharmacy? Feature health tips or dosage reminders.
In an auto shop? Show tire rotation schedules or oil change intervals.
In a restaurant? Highlight drink pairings or new menu items.

When your mat adds value, customers are more likely to remember you.

3. Gamify the Experience

Make waiting fun! Include a small puzzle, trivia question, or brain teaser on your counter mat.

This works especially well for family-friendly businesses, where kids (and adults) can be entertained while waiting.

4. Highlight Promotions & Bundles

Don’t miss the chance for an impulse sale.

Feature today’s special offer or a limited-time bundle on your mat. Even a simple message like “Buy One, Get One Free Today Only!” can spark last-minute purchases.

5. Make It Visually Appealing & Memorable

Above all, your mat should be beautiful and on-brand. Use bold colors, clear text, and eye-catching graphics that naturally draw attention.

If it’s memorable, customers will not only engage with it—they’ll remember your brand long after they leave.

Turn Waiting Time Into Marketing Time

When customers wait, their eyes wander. Make sure they land on something that sparks curiosity, engagement, and sales.

Want to turn your checkout counter into an engagement tool?