High Impact Marketing Tools
Counter Mats can be used as great advertising tools. They are most popular in retail locations, hospitals, schools, healthcare facilities, and offices. They are very handy for locations that need to regularly change information. We offer interchangeable mats that have a plastic outer surface with an insert inside that can be changed for special promotions, seasonally, monthly, etc. They are useful for staff members who need to reference something quickly.
Counter mats colorful point of purchase advertising!
There are many types of in store advertising that companies can utilize, such as floor decals, shelf talkers, shelf danglers, mobiles and product displays. The counter mat is usually displayed at the point of purchase in a retail store. We have all seen the counter mat at the local auto parts store, or electric supply house when we are paying for the merchandise we have purchased. Why do manufactures of products use the counter mats to advertise their products at the register?
To most of us if we have not purchased the product advertised by the counter mat it seems to the buyer to little too late. It only seems that way. Advertising is not only asking the consumer to buy the advertised product, but the intent is to build brand awareness.
Let us look at a possible situation. You and your family for years have seen the Television commercial for ketchup advertising a very well known brand. Even if we do not write the brand name and keep most of you guessing of what brand we am eluding to. We will wager that most of us already see the word Heinz as the brand of ketchup, we are thinking about.
The company who manufactures this brand of ketchup has succeeded in keeping the consumer aware of their brand of ketchup. This would hold true also with peanuts packaged in a jar. Even if we do not divulge the brand name most of us have already seen the word Planters Peanuts as the brand we are writing about.
The company that manufactures Kleenex has done such a good job of identifying their brand of tissues that the brand name has become the generic term for the product. We blow our noses with Kleenex not tissues.
How was this accomplished by these companies, advertising, advertising, and more advertising? Advertising in any and all venues, such as; TV, radio, magazines, newspaper, banners, decals, product labels, floor decal, and shelf strips, shelf danglers, and counter mats where possible.
So why do manufactures use counter mats at the point of purchase? The counter mat is just one part of a company's attempt to build brand awareness. Since advertising is subliminal it takes constant advertising to build the consumers awareness that a brand is synonymous with a particular product or service.
Counter mats are used, in the construction trade, electrical contractor outlets, hobby stores, lighting retail stores, auto part outlets, and many other venues that have a counter.
Our customized mats are very popular and we are able to put any graphic on them that you would like. We can design them in any size with a wide variety of surface and quality backing materials. They are incredibly durable and will last for many years to come as great marketing tools at your location. They don't require much maintenance. We only recommend that you wipe them off every now and then to keep them clean of any dirt, debris, or bacteria that may be in the area.
